US: Interstate Hotels & Resorts – the international division of Aimbridge Hospitality – has launched a new corporate identity.
Debuting as the ‘Aimbridge EMEA’ division, the new global identity lays the foundations for future growth beyond the UK and Europe.
The existing Interstate Hotels & Resorts portfolio, which has operated as Aimbridge Hospitality’s international division since 2019, comprises of 114 properties across the UK and Europe and includes brands such as Marriott, Hilton, IHG and Accor, as well as independent hotels.
The portfolio will now form Aimbridge’s EMEA division, headed up by David Anderson, who joined the company in November last year.
David Anderson, divisional president – EMEA, at Aimbridge Hospitality, said: “We’re thrilled to be launching our new corporate identity, from Interstate Hotels & Resorts to the global Aimbridge Hospitality. We know the Interstate name is well-known and much-loved here in the UK and Europe, and the people-focused approach that has played such an important part in our growth will of course remain.”
The move follows Aimbridge Hospitality’s creation of six new operational divisions earlier this year, focusing on vertical operations and geographic divisions to bolster international growth.
The vertical expertise-driven operating divisions are:
Full Service, hotel and resort expertise at scale
Evolution Lifestyle, differentiated through curated experiences
Enhanced Select Service, focused service for lasting success
Select Service, efficiencies that drive results for short and extended stays
Additionally, two geographically focused divisions will bolster international growth:
EMEA, expanding beyond the UK and Europe
LatAm, building from a strong foundation in Mexico
The move asserts the division’s presence in the UK, Europe and beyond. It sets a strong foundation for future growth and aims at giving the hotel owners added value by combining the global multi brand expertise and operations specialties across all hotel categories.
Anderson added: “Under one identity we can take Interstate’s position and experience as a leading third-party operating division in the UK, Ireland and Europe, and capitalise further on Aimbridge’s strong industry and brand relationships. We can further optimise hotel performance and unlock more opportunities across EMEA, driving results with best-in-class proprietary technology that allows us to adapt to owners’ distinct needs.”
Mark Tamis, president, global operations at Aimbridge Hospitality, said: “This is an exciting time for Aimbridge and our UK, Ireland, and European teams as we introduce the Aimbridge identity throughout EMEA. It signals the natural evolution of two of the leading third-party management companies in the world coming together and a move into a new way of working. The team is thinking differently, with a vertical focus that will benefit owners through reinforced and strengthened services, along with the curation of top talent, training and recruitment, best-in-class supplier agreements, and unparalleled partnerships with industry brands.”
Aimbridge welcomed Tamis to his role of president, global operations, in May this year.
Aimbridge EMEA is a division of Aimbridge Hospitality, whose portfolio, inclusive of Interstate’s managed and pipeline properties, now exceeds 1,500 hotels globally.
