US: Optii Solutions, a leading hotel operations software, has teamed up with the Association of Serviced Apartment Providers (ASAP).
Optii, which leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments across the hotel sector also recently worked with the Stay City Group portfolio.
James Foice, chief executive, ASAP, said: “We are enthusiastic to partner with Optii after seeing the value they bring to operators such as Accredited ASAP Member Staycity. Raising awareness and understanding of professionally managed serviced apartments with travellers is part of our mission. We recognize that serviced apartments have to meet a certain level of guest experience and value to support that. Optii and other leading technology providers can play a big role in helping our members stay competitive by having a modern, technology-forward operation.”
Maria Macree, vice president of sales – EMEA, Optii Solutions, said: “There’s a lot of connective tissue in the hospitality industry, and it’s organisations like ASAP that make that happen. We are thrilled to partner with them, and I am personally excited to add new names and faces to the conversations I am having with members around how Optii can help them run a smart housekeeping and engineering operation that protects the bottom line and delivers on the guest experience that they promise.”
ASAP represents serviced accommodation providers, who collectively operate more than 100,000 apartments in 25 countries. Last year ASAP acquired ASAP NL after partnering with The Netherlands chapter in 2017.
