Quest’s decision to launch a franchisee training programme in Australia makes a lot of sense – any franchise relationship needs to be a two-way street involving trust, understanding and communication. For a company like Quest to demonstrate its commitment to its franchisees must be a hugely influential and reassuring factor for those who decide to take one of the company’s aparthotel properties as a franchise.
As Quest CEO Zed Sanjana put it: “Franchisees are the heart and soul of Quest, and the drivers of our continued success. An investment in their future is an investment in the future of the Quest brand.”
It will be interesting to see whether Quest will be able to replicate the success of its franchise model in the UK, or whether it finds itself operating as more of a traditional operating company while it becomes established here.
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Learning the ropes
Quest’s decision to launch a franchisee training programme in Australia makes a lot of sense – any franchise relationship needs to be a two-way street involving trust, understanding and communication. For a company like Quest to demonstrate its commitment to its franchisees must be a hugely influential and reassuring factor for those who decide to take one of the company’s aparthotel properties as a franchise.
As Quest CEO Zed Sanjana put it: “Franchisees are the heart and soul of Quest, and the drivers of our continued success. An investment in their future is an investment in the future of the Quest brand.”
It will be interesting to see whether Quest will be able to replicate the success of its franchise model in the UK, or whether it finds itself operating as more of a traditional operating company while it becomes established here.
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