UK: Cornwall-based self-catering apartment collection Beach Retreats has reported a 12 per cent growth in longer stays of eight nights and more.
A study run by Beach Retreats revealed a growing variety in the length of stays during 2023.
The study found that economic uncertainty was driving growth of short breaks of three to six nights, which had increased in popularity by 25 per cent on the previous year. Stays of more than eight nights are 12 per cent more popular than 2022.
The growing popularity of short breaks and longer stays, in place of the traditional week-long staycation holiday, is a reflection of changing traveller patterns such as the increased blurring of work and leisure time. 40 per cent of guests admitted to checking emails and working for part of their stay.
Guests were also focused on active breaks with a connection to the local community. Beach Retreats’ digital concierge is used by guests to find food, drink and events during their stay, with favourite activities including walking, running and hiking followed by surfing and body boarding.
Coastal walking consistently sat in the top three answers every month, complemented with sea and beach activities when the weather began to improve from April.
Beach Retreats reported strong demand for domestic holidays with summer bookings matching 2022 levels, with lead times continuing to shorten.
Andrew Easton, managing director, Beach Retreats, said: “Beachside trips have remained popular this year, with guests seeking to make the most of their stays by enjoying the activities our stunning coasts-side properties have to offer.
“The UK leisure market remains a well-planned sector for travellers with the average lead time just under six months. However, the trend is moving more towards more impulsive planning, with the average lead time for all stays has shortened by 18 per cent year on year.”
