Australia: Quest Apartment Hotels has signed a three-year partnership with the Accommodation Association of Australia (AAoA).
The AAoA represents the accommodation industry at state and federal tourism boards, industry committees and statutory agencies.
Quest says the three-year agreement helps to future-proof its franchise model, ensuring franchisees are represented in key industry discussions. Franchisees will now have a seat at industry roundtables around investment barriers, business opportunities, labour shortages and sustainable operations.
David Mansfield, Quest chief operations officer said: “The Quest franchisee network manage a large number of assets, staff and guests that support the tourism industry in Australia. It is, therefore, vital that hotel franchisees are taken into consideration by Australian regulators and policy makers when matters that affect the tourism industry are being addressed. This partnership will also help reduce barriers to investment, generate business opportunities and ensure franchisees understand their rights and obligations.
David Long, CEO of the AAoA said: “Quest Apartment Hotel’s decision to embark on a three-year partnership is joining other leading accommodation brands and owners seeking to ensure the sector is represented by a united and concerted voice on issues affecting their businesses. Quest Apartment Hotels is one of the fastest growing accommodation brands in Australia, with over 10,000 beds in city and regional locations, strengthening our insights to drive government action and assist in the continued growth of the accommodation sector to benefit the Australian economy.”
Established in Melbourne in 1988, Quest has a network of 173 properties across Australia, New Zealand, Fiji and the UK.
