Reading Time: < 1 minuteWorldwide: Serviced accommodation provider Synergy Global Housing has joined Ascott Star Rewards (ASR), the global loyalty program of The Ascott Limited.

Reading Time: 3 minutes[SPONSORED CONTENT] Billy Hughes, area general manager UK and Ireland at The Ascott Limited, explores the importance of loyalty programmes in driving repeat business and increased revenues.

Reading Time: 3 minutesSingapore: Ascott has launched Ascott Star Rewards, which it describes as the first serviced residence loyalty programme to offer full flexibility to earn and redeem points.