George Sell

George Sell
George is the editor of Serviced Apartment News, and has more than a decade's experience as a hospitality, property and travel journalist. He regularly contributes to a wide range of international publications and websites.
Ascott loyalty programme

Ascott upgrades loyalty programme

Reading Time: 2 minutes Singapore: Ascott has upgraded its loyalty programme, Ascott Star Rewards (ASR), to offer more rewards for bookings made via its direct channels.

Birmingham aparthotel

Birmingham aparthotel set for green light

Reading Time: < 1 minute UK: A planning application for a 12-storey aparthotel in Birmingham has been recommended for approval ahead of a planning committee meeting next week.

SAN webinar: Taking a bigger slice of the leisure pie

Reading Time: < 1 minute A one-hour webinar covering:
• How to attract new leisure customers
• How to balance leisure v business for optimal occupancy and profit
• Inspiring customer loyalty and attracting repeat guests
• Alternative distribution channels
• How to market to the leisure guest
• Working with partners
• The importance of a brand