Reading Time: 3 minutes In this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he shares his thoughts on dealing with investors.

Reading Time: 3 minutes In this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he shares his thoughts on how the best brands come about.

Reading Time: 3 minutes In this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he recounts how an encounter in a swimming pool got his career in the industry up and running.

Reading Time: 3 minutes Each month “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand.