In this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he shares his thoughts on dealing with investors.

In this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he shares his thoughts on how the best brands come about.

In this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he recounts how an encounter in a swimming pool got his career in the industry up and running.

Each month “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand.