JJ the secret hotelier

Picture of JJ the secret hotelier
With a background in development, consultancy and operations, JJ is embarking on his latest and most ambitious venture yet. Follow his progress here on SAN.
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The start-up diaries volume 4: You know more than they do!

Reading Time: 3 minutesIn this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he shares his thoughts on dealing with investors.

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The start-up diaries volume 3: The edge of the circle

Reading Time: 3 minutesIn this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he shares his thoughts on how the best brands come about.

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The start-up diaries volume 2: Taking the plunge

Reading Time: 3 minutesIn this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he recounts how an encounter in a swimming pool got his career in the industry up and running.

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The start-up diaries volume 1: From zero to zero

Reading Time: 3 minutesEach month “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand.