Julie Grieve is the founder and CEO of Criton, an award-winning technology provider based in Edinburgh. Criton enables hotels to deliver the perfect digital guest journey, maximise in-stay revenue and wrap all guest-facing technology into a sophisticated mobile app. Criton’s mission is to give independent hotels access to the same technology that large hotel chains already adopt. Prior to starting her own business, Julie was the CEO of Lateral City, a luxury serviced apartment operator in the heart of Edinburgh. Her early career was spent in serviced offices where she became MD of Abbey Business Centres, a UK wide serviced office operator, which she successfully sold in 2011.