A star is born

The announcement that the AA has launched a star-rating accreditation scheme for serviced apartment providers is yet another sign of the industry’s continued progress and establishment as a mainstream element of the hospitality industry.

Back in January, we predicted that a range of new accreditation schemes would lend the industry further credibility and the fact that the AA – which has been voted the most trusted brand in the UK – is adding its immense brand equity to the sector is a huge plus, particularly when it comes to spreading the message of brand awareness to leisure travellers.

• We are hard at work preparing the 2016 / 2017 edition of our serviced apartment industry digital marketing benchmark report, sponsored by Avvio and ReviewPro. This year’s report, which was first published last year to industry acclaim, will have more content with expanded and updated research.  The report’s findings will be presented and discussed at a bespoke industry event in October. Email info@servicedapartmentnews.com for more information.

George Sell, editor, Serviced Apartment News