Find your voice

• Amazon’s launch of Alexa for Hospitality is a game changer for the use of voice activation technology in hospitality – it will very quickly become a service which guests expect as standard rather than an add on for early adopters.

Of course, Alexa is no stranger to serviced apartments and hotel bedrooms – many operators and providers of guest services have been using the Amazon Echo as a platform to provide their own bespoke services. And it is even being used behind the scenes, with innovations such as IDeaS’ voice controlled revenue management functionality.

But by teaming up with Marriott, boutique and lifestyle giant Two Roads, and vacation rental leader RedAwnings, Amazon has cleverly gained a foothold across numerous facets of hospitality and Alexa will soon be a ubiquitous presence in accommodation offerings across the world.