Horses for courses

Reading Time: < 1 minute Ascott’s incredible growth shows no signs of slowing, and it’s interesting to see the company adopting a flexible approach to

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Start up to stay awhile

Reading Time: < 1 minute The corporate travel market just got a little less…well, corporate, with the launch of Stayawhile. The brand, founded by Janine

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A growing niche

Reading Time: < 1 minute I have written before about my surprise that there aren’t more players entering the economy end of the US extended

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A Liver and kicking

Reading Time: < 1 minute Liverpool has seen a surge of sector activity over the last year which has seen it become one of the

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Brand extension

Reading Time: 2 minutes After a recent flurry of activity in the aparthotel space, this month sees the news dominated by the extended stay

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Flexible friends

Reading Time: < 1 minute As the aparthotel model becomes increasingly popular, more and more serviced apartment providers are cutting the length of their minimum

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Something in the air

Reading Time: 2 minutes We were at the 20th International Hotel Conference (IHIF) in Berlin last week, and there was a very palpable sense

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The heart of the industry

Reading Time: < 1 minute Oakwood, although retaining its Los Angeles HQ, now joins Ascott and Frasers as a major player based in Singapore. Mapletree

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The world keeps turning

Reading Time: < 1 minute The serviced apartment sector had a strong presence at the event, with operators and agents both large and small reporting

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Synergy Global Housing opens central US office
Synergy Global Housing opens central US office

Reading Time: 2 minutes US: Serviced accommodation agent Synergy Global Housing has officially opened its central US operations and sales office in Houston, Texas.

Beannchor submits plans for aparthotel in Belfast city centre
Beannchor submits plans for aparthotel in Belfast city centre

Reading Time: 2 minutes Northern Ireland: Hospitality group Beannchor has submitted plans for a 41-bedroom aparthotel as part of a mixed-use development in Belfast city centre.

Marriott Towneplace Suites opens in San Jose
Marriott TownePlace Suites opens in San Jose

Reading Time: 2 minutes US: Real estate equity fund manager and developer Urban Catalyst has opened the Marriott TownePlace Suites extended stay hotel in downtown San Jose, managed by independent hotel operator Island Hospitality Management. 

Adagio promotes Gruson to executive committee
Adagio promotes Gruson to executive committee

Reading Time: 2 minutes Europe: Aparthotel brand Adagio has promoted Marie-Isabelle Gruson to the position of director of operations, projects & services, IT and digital, purchasing and transformation, and appointed her to the company’s executive committee.

Placemakr expands to Huntsville, Alabama
Placemakr expands to Huntsville, Alabama

Reading Time: 1 minute US: Flexible living operator Placemakr is debuting in Huntsville, Alabama, with the launch of Placemakr Huntsville at Anthem House.

Ascott brand reaches 17,400 units with latest signings
Ascott brand reaches 17,400 units with latest signings

Reading Time: 2 minutes Worldwide: The Ascott Limited, the lodging arm of CapitaLand Investment, has reached 17,400 Ascott-branded units, both operational and in the pipeline, with 11 signings over the past 16 months across Asia, Africa and the Middle East.

Voting opens for 2025 Serviced Apartment Awards
Voting opens for 2025 Serviced Apartment Awards people categories

Reading Time: < 1 minute UK: Voting is now open for three categories of the Serviced Apartment Awards, with the winners due to be revealed on 13 May 2025 at Sheraton Grand London Park Lane. 

Alfardan unveils luxury residences at St. Regis Marsa Arabia Island
Alfardan unveils luxury residences at St. Regis Marsa Arabia Island

Reading Time: < 1 minute Qatar: The real estate arm of the ​Qatari family-owned conglomerate Alfardan Group has unveiled The Residences at The St. Regis Marsa Arabia Island, a collection of fully furnished and serviced branded residences located within The Pearl.

Home2 Suites expands in Montana with Four Corners launch
Home2 Suites expands in Montana with Four Corners launch

Reading Time: < 1 minute US: Hilton has expanded its Home2 Suites extended-stay brand to the Four Corners area of Bozeman, Montana, via a new-build project by private investment firm Virga Capital.

One Rosebank aparthotel to open in Johannesburg this May
One Rosebank aparthotel to open in Johannesburg this May

Reading Time: < 1 minute South Africa: The One Rosebank Executive Apartment Hotel, developed by Tricolt Developments, is set to open in May 2025 in Johannesburg’s Rosebank district. ​