This 32 page report benchmarks how the top 30 serviced apartment brands are marketing themselves through digital media, how effectively, and what best practice looks like.
As the decade reaches its mid-point Serviced Apartment News explores the notion that more and more hospitality brands are defined by the digital experience they offer
The report includes figures, analysis and benchmarking comparison of brands’ website content & functionality; social media and reputation management, plus guest engagement and the dilemma of loyalty schemes.
To order copies priced at £299 GBP email info@servicedapartmentnews.com or telephone +44 (0)20 8340 7989
Content:
Welcome
Methodology
Brands Surveyed
Digital Marketing in travel – the figures
Social media in travel
Social media and serviced apartments
Serviced apartment websites
Online reputaion management
Loyalty schemes
Conclusions
List of charts:
Operators and brands
Social media in numbers
Leading travel brands by social network adoption
Leading accommodation brands by social network adoption
Serviced apartment brands with 50,000+ social media users
All leading serviced apartment brands by social media traffic
Serviced apartment brand websites – performance and functionality analysis
Top serviced apartment brands by Global Review Index
Top serviced apartment brands by service
Top serviced apartment brands by value
Top serviced apartment brands by location
Top serviced apartment brands by cleanliness
Top serviced apartment brands by room
Top serviced apartment brands by service reviews
Review volume by language
Top 10 review sources
Comparison of top serviced apartment brand performance – Global Review Index
Serviced apartment brands loyalty offering and analysis
Summary of best of breed
To order copies priced at £299 GBP email info@servicedapartmentnews.com or telephone +44 (0)20 8340 7989
