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The start-up diaries volume 3: The edge of the circle

Reading Time: 3 minutesIn this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he shares his thoughts on how the best brands come about.

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The start-up diaries volume 2: Taking the plunge

Reading Time: 3 minutesIn this series, “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand. Here he recounts how an encounter in a swimming pool got his career in the industry up and running.

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Scent and Sound: sensory influencers in hospitality

Reading Time: 7 minutesUK: Imagine walking into the lobby of a stunning boutique hotel. You’re surrounded by plush, luxurious soft furnishings, all dark, comfortable and welcoming. The staff at the front desk seem friendly, all wearing the various protective gear they can, not to mention their impeccable dress sense. But something seems off. You have a seat and wait while the team works through your check-in. And you realise that you can only hear the tapping of keys as your name and info is put into the computer. Beyond that, silence.

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