Jonathan Humphries of HoCoSo reveals the common dominator in all successful hospitality real estate projects – the experience community.
There is a common denominator in “successful” co-living, co-working, hotels, serviced apartments, aparthotels, branded residences, care homes, senior living, student housing, and all kinds of hospitality real estate.
What is it? AN EXPERIENCE COMMUNITY: a successful concept where people go out of their way, unprompted, to recommend, talk about, show and revisit. We’re not talking about carefully crafted social media pages, with bought in celebrities, we’re talking about the authentic real deal, where people will travel in time and distance to make an effort to visit, or stay, or work, or live.
We’re also talking about the holy grail of hospitality today – the ability to create experiences and communities.
How do you do this? Well, it’s simple really. We tap into the basic human need, for us all to enjoy our life and connect with each other, to learn something new, exchange ideas, have a laugh and more importantly give each other the limited precious time we all don’t have on this planet.
Ultimately, in today’s global mobility driven culture and environment, when we are away from our close friends, families and loved ones, most of the time: we may as well have something spectacular, interesting, engaging, invigorating and inspiring to talk about when we meet them again.
So, why don’t you decide where you are on HoCoSo’s “Experience-Community Spectrum of Opportunity”?
If you’re operating, owning, staying, visiting, working, etc. in any of the above Hospitality Real Estate entities, think about the following:
Copyright: HoCoSo
1) I have guests* plus rooms, apartments, offices, etc. only = a commodity
2) I have 1) plus public spaces = a product
3) I have 2) plus staff = a service
4) I have 3) plus Hosts = the start of a community
5) I have 4) plus I host events = the start of experiences
6) I have 5) plus I invite the local community to my events = experiences
7) I have 6) and my guests are integrating with the local community and vice-versa – I have an Experience-Community
8) We can keep going…
*Guests in this instance are meant in the broadest sense
If you would like to learn more, join HoCoSo at RECHARGE in Barcelona on the 21/22 January 2020, where we will be creating together with 100+ like-minded people the ultimate Experience-Community co-living concept.
