Up close and personal with Aaron Lee, Dash Living

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In the latest of a regular series, we find out what makes some of the leading figures in the serviced apartment and aparthotel sectors tick. This time, we speak to Aaron Lee, CEO and founder of Hong Kong-based serviced apartment, hotel and co-living operator Dash Living.

• The best part of my job is…
“Being able to work with my very capable team in Dash, and meeting amazing likeminded people in the region.”

• The most challenging part of my job is…
“Solving a problem as big as impacting an entire generation – challenging but exciting.”

• My biggest achievement in business is…
“Empowering multiple start-ups, then growing Dash to its current size regionally, and having a strong team of 50+ amazing hoteliers and techies fuelling our success.”

• My biggest mistake in business was…
“Not taking venture capital money early enough for Dash.”

• If I wasn’t working in our industry I would like to have been a…
“Professional boxer, I always need a good challenge.”

• The best piece of advice anyone ever gave me was…
“Invest in the physical and mental balance so you can confidently and comfortably go full speed as an entrepreneur.”

• If I could tell my 18-year old self one thing it would be…
“Before taking action on the advice from your mentors, relate the context of their situation first.”

• The person I admire most in hospitality is…
“Brian Chesky, who hands-down disrupted all of hospitality with Airbnb.”

• The person I admire most in history is…
“Mike Tyson in the 90s. Small guy beating up huge guys.”

• I am surprisingly good at…
“Boxing. I actually won a white-collar boxing fight for charity.”

• I am surprisingly bad at…
“Board games. We do it on our Happy Fridays but my marketing team always beats me.”

• My perfect day off would be…
“Watching a boxing match, with a glass of whiskey, and brewing new ideas after I’m relaxed.”

Be in the know.

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