UAE: Yotel has signed a deal to operate a hotel on Dubai’s Sheikh Zayed Road which will include 127 serviced apartments.
The hotel, Yotel’s first in the region, is part of a major new development located on Sheikh Zayed Road, directly adjacent to the upcoming Dubai Water Canal Project and at the gateway of Business Bay.
When complete in early 2018, the 42-storey property designed by Arkiteknik International will feature 438 “cabins”, 127 serviced apartments, a multi-function co-working and recreational space and a club lounge.
Yotel is an affiliate company of Kuwait-listed IFA Hotels & Resorts KSCC. Talal Al Bahar, Chairman and Group CEO of IFA HR, said: “YOTEL is a strategic company for our group’ said ‘The brand has increasingly global potential in its ability to deliver attractive returns to investors and an exceptional guest experience at an affordable price. The concept and product are ideal for Dubai, a market where IFA HR has been active for over a decade.”
Hubert Viriot, CEO of YOTEL, said: “We are delighted to announce our first project in the UAEwith DIP. Dubai has a thriving hospitality market but lacks good quality, affordable luxury hotels. YOTEL Business Bay will put an end to this oddity and be a true flagship for our brand in the Middle East, a region with huge untapped potential. This project is also our debut into the serviced apartment segment, a natural extension to our brand DNA – smart spaces delivering outstanding value.”
Yotel is in negotiations on potential hotel projects in Riyadh, Jeddah, Istanbul and Abu Dhabi.
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