Singapore: Frasers Hospitality will expand its Capri by Fraser brand to reach 19 residences across 16 cities by 2021.
The latest opening, Capri by Fraser Berlin, marks the seventh operating Capri-branded property globally and the second in Germany. Frasers Hospitality is on track to expand the brand to a total of 16 cities over the next four years. These cities include Leipzig, Shenzhen, Wuhan, Jakarta, Johor Bahru, Balikpapan, Kalkara and Gurgaon.
“We are thrilled by the positive response to the Capri by Fraser brand across the globe. It was created to cater to the evolving lifestyle needs of millennial travellers. Millennials are choosing Capri by Fraser as the brand offers them holistic lifestyle and wellness options, reassuring safety and a prime location. As one of the largest generations in history, millennials are currently spending an average of $200 billion on travel each year, and their travel spending is set to increase as they enter their prime working and spending years . We look forward to strengthening the Capri by Fraser network in the coming years to tap into the growing demand for quality accommodation options that are tailored to this target market,” said Choe Peng Sum, CEO of Frasers Hospitality.
“With 12 new properties1 in the pipeline, we will be taking the brand into new cities including Leipzig, Shenzhen, Wuhan, Jakarta, Johor Bahru, Balikpapan, Kalkara and Gurgaon over the next four years. We will also anchor our presence in key gateway cities such as Singapore and Kuala Lumpur with the addition of new Capri by Fraser hotel residences in these cities. This will extend the Capri by Fraser portfolio to 19 properties1 with over 4,000 keys by 2021,” he added.
Frasers says the Capri brand “caters to the needs of the e-generation, evident by its offerings at all hotel residences. The Spin & Play concept, resisting the usual expensive hotel laundry model, provides laundrettes with the latest games consoles, kickboxing and other activities for the millennial traveller. Guests have further options to de-stress at the 24-hour gymnasium or at the all-day dining restaurant, bar and deli. Meeting and conference facilities are also equipped with the latest audio-visual capabilities including interactive touch-screen panels and integrated whiteboard-projector features. Furthermore, local activities can be customised for guests seeking an authentic and unique experience”.</p
