UK: ESA Serviced Apartments has opened Brewery House, its latest serviced apartment property in Newbury, Berkshire.
Described as “steeped in history and ideal for extended stays and relocation”
Brewery House is occupies a Grade II Listed building in the centre of the town. It comprises 11 apartments with one or two bedrooms.
Features include flat screen TVs, USB charging sockets, contemporary kitchens and secure-gated parking.
Chris Minhinnett, ESA‘s commercial director, said: “History and heritage are really important aspects of ESA’s new direction. The conservation of Newbury’s historic buildings, offering snapshots into our past, should be safeguarded for the benefit of the town’s residents and visitors, so we try to embed that history into the look and feel of our serviced apartments. Malt and brewing was an important part of the local economy, with great numbers of travellers stopping to stay in the coaching inns in and around Brewery House, including the Bear Inn, which was best known for its cockpit. Some of the most famous cock-fighting battles in the history of this once popular sport took place there. Rightly or wrongly, history like this shaped the town into what it is today and should be commemorated.”
Charlie Turner, CEO of ESA, said: “Having recently launched our successful Kings Road apartments in Reading, we wanted to continue our new journey and were able to acquire this beautiful building close to the centre of Newbury, boasting the well-preserved heritage we were striving for. There’s a lot more to come too. If history has taught us one thing it’s that our past has a huge impact on our future, so while our products may be evolving in order to keep ahead of the game, we do this so we can continue to provide more space, flexibility and a cost effective hotel alternative for today’s corporate traveller.”</p
