US: Yotel is looking to strengthen its position in the extended stay market with the launch of the Yotelpad serviced apartment brand.
The company has already signed deals for five Yotelpad projects in North America, Europe and the Middle East. The first is Yotelpad Park City, located at Park City Mountain, Utah, the largest ski resort in the US, while the second is in Downtown Miami and will form part of a mixed-use development including 250 Yotel cabins and 208 Pads..
Standard Pads will start from 20 square metres, but larger units will also be available, featuring Yotel’s adjustable SmartBed, work and relaxing areas, en-suite bathrooms, fully equipped kitchenettes and storage space.
Other amenities will include 24/7 gyms, bike and gear storage, Amazon lockers, laundry, home cinema and library as well as a club lounge for co-working, meetings and entertaining friends or colleagues.
Jo Berrington, VP brand at Yotel, said: “Yotelpad will transcend traditional boundaries with a blend of hotel-quality standards and home-like comforts, all achieved through our signature design DNA making the most out of compact spaces. Not only does this allow each guest or owner to have a fully functional private Pad, but with the added benefit to work, connect, relax and socialise in multifunctional and fun spaces, creating a strong sense of community. True to the Yotel brand, PAD will be underpinned by our passion for technology and innovation; our seamless digital guest experience delivered via the Yotelpad app. In addition to the obvious app functionality of booking and checking in and out, our app will be your digital key and a go to place for ordering amenities and ‘food-to-go’. Acting as a pocket size virtual concierge, the app will connect you directly to a range of services and experiences in the local community.”
“The added benefit of introducing Yotelpad to our portfolio, is that it not only allows us to enter a new market segment, but also enables us to operate in new locations, not naturally suited to our Yotel and Yotelair brands. Our recent partnership with Replay has been extraordinary – realising just how much potential there is for our new brand in the destination resort market,” said Hubert Viriot, Yotel CEO.
Yotel’s first move in to serviced apartments was announced in 2015, when it signed a deal for a mixed-use project in Dubai’s Business Bay featuring 127 serviced apartments. The property is currently under construction.</p
