UK: SACO, The Serviced Apartment Company, has appointed Patrick Michaels as director of sales for London.
Based at the company’s London sales office, Michaels will be responsible for fostering and developing key relationships and partnerships with corporate travel buyers and travel management and relocation companies.
Michaels has 15 years’ experience with five-star hotels and serviced residences, and represented Korman Communities in both the US and London, holding a range of roles within numerous regions for its three brands.
Most recently, he was London-based managing director of aka, having previously been its vice president of sales based in Philadelphia. Prior to that, he was regional director of sales and vice president of sales for AVE in suburban Philadelphia, Virginia, and New Jersey.
Stephen Hanton, CEO of SACO, said: “Patrick’s wide-ranging experience in hospitality and serviced accommodation make him a valuable addition to our team. London is a crucial region for SACO, and one in which we are continuing to expand our footprint, and his proven leadership and sales skills across brands will help us maximise opportunities in this dynamic marketplace.”
Michaels said: “This is an exciting time for the serviced accommodation sector and I am delighted to be joining SACO, one of the industry’s leading brands. I look forward to working with the SACO Leadership team to shape and strategically grow their London portfolio and beyond. A concentration on strengthening client partnerships and building new relationships will be a key objective within this role.”
