Singapore: Frasers Hospitality has topped out at its Capri by Fraser China Square project, which is set to open in 2019.
The Capri brand has now expanded to 14 cities worldwide with more than 3,500 rooms in 16 properties. This has extended its footprint to Brisbane, Barcelona, Berlin, Frankfurt, Leipzig, Ho Chi Minh City, Johor Bahru, Kuala Lumpur, Penang, Jakarta, Shenzhen, Wuhan, Singapore and Tokyo.
“Capri by Fraser was launched to cater to the unique lifestyle needs of millennial travellers whose needs have evolved and will keep evolving. Designed for the e-generation, Capri by Fraser turned the traditional hotel concept on its head when it combined the facilities and services of a smart hotel with the space and amenities of a serviced apartment, such as kitchenettes. This allows us to serve different segments, from business travellers flying in and out to short-term project groups,” said Choe Peng Sum, CEO of Frasers Hospitality, at the topping out ceremony of Capri by Fraser, China Square / Singapore.
“We are staying true to our DNA and will be offering high-tech, social and design-led experiences, but kicking it up a notch by digitalising our core and creating an infrastructure that will allow us to layer on new technologies such as voice command and augmented reality. With the millennial desire for seamless connectivity being greater than before, we are building a crucial foundation at Capri by Fraser, China Square / Singapore to meet those needs as the property will be the testbed for innovative experiences that the company is looking to roll out worldwide. However, we are careful never to innovate for innovation’s sake and all initiatives must be user-centric, whether it is for our external or internal guests,” he added.
Among the first innovations that will be rolled out is a guest experience app that leverages chatbot technology and puts a comprehensive range of services at the fingertips of guests, from making reservations and enabling check-ins to requesting for housekeeping. Technology will not only be harnessed to enhance guest experiences but cut down on mundane time-consuming tasks by employees, so that they can be redeployed to higher-value guest activities. For instance, Capri by Fraser, China Square / Singapore will be one of the first hotels in Singapore to adopt a revolutionary linen delivery process. By attaching RFID tags to items to be washed and having back-of-house robots pick up customised trolley carts from every floor, housekeepers will no longer have to do manual counting and laundry runs.
Capri by Fraser, China Square / Singapore is taking the use of robotics and apps one step further by integrating them with workflow management and smart room control systems. For example, a makeup-room request through the app and motion sensors that detect guest occupancy would result in the optimisation of room cleaning order. Through a cloud-based mobile solution, housekeepers would be notified of rooms to be prioritised, reducing guest wait times. In addition, the app has capabilities for in-room controls, which allows for adjustment of lighting.
Capri by Fraser, China Square / Singapore will have 304 rooms spread across 16 floors. It is part of China Square Central, which is being rejuvenated with more F&B, wellness and service offerings. Surrounded by top companies in the finance, IT, consulting and media industries, the precinct is also home to several co-working spaces.
