UK: LHG (London Hotel Group) has submitted an enhanced design for its previously consented aparthotel in Elm Road, Wembley, north London.
LHG’s new internal layouts, designed with architects Dexter Moren Associates, will add an additional 98 keys, including 11 accessible guest rooms, without increasing the previously consented building height, appearance or basement depth.
“By removing the leisure facility and restaurant plus a carefully thought through rearrangement of some of the internal layouts, the new plans will significantly improve the aparthotel’s room offering,” said Meher Nawab, CEO of LHG.
The new proposals will more than double the capacity of the current building and will result in a 226-key aparthotel.
“This enhanced configuration will bring the aparthotel more in line with the projected growth of the Wembley area and a closer fit to the demanding requirements of today’s business and leisure travellers,” added Meher.
The project is expected to bring an additional £1 million annual spend to businesses within the town centre and create approximately 75 London Living Wage full and part-time jobs in the local area.
The scheme is being put forward with a recommendation for approval from Brent Council’s planning department and will be decided in mid August 2018. To date it has received more than 40 letters of support. If planning is granted, the new aparthotel is expected to open in 2021.
