UK: Aparthotels Adagio officially launched its first London property by hosting a party at the 100-key Aparthotel Adagio London Brentford.
The property, which informally opened in October of last year, has been rebranded from an Urban Villa hotel, and is located close to the area’s “Golden Mile” of large corporate HQs and four miles from Heathrow airport. It is the fourth Adagio property to open in the UK, with more in the pipeline.
“This is an important milestone for us, with many more openings in the UK to be announced,” said Karim Malak, CEO of Aparthotels Adagio. “Our target is to have 20 properties in the UK by 2023.”
The brand is planning further properties in London Stratford, Leicester (opening by the end of 2019) and Glasgow (opening by the end of 2020). It aims to double the amount of properties in its portfolio by 2023.</p
