Ascott targets 10,000 EMEA units by 2025

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UAE: Ascott is on track to achieve its regional target of adding 6,000 units to its Middle East, Africa, and Turkey portfolio, to reach a total of 10,000 units by 2025.

Its current portfolio in the region comprises 4,269 units in 32 properties, across 14 countries.

The expansion plans include an additional 20 properties in the region.

In the Middle East and Turkey, these include Somerset Corniche Jeddah, Citadines Al Aziziyah Al Khobar and Citadines Abha – all in Saudi Arabia. Somerset Al Mansoura Doha will launch in Qatar while Citadines Neba Garden Istanbul and Citadines Maslak Istanbul will open to guests in 2023.

In Africa, future openings include, Citadines Racine Casablanca, Citadines Connect Belvedere Casablanca, Somerset Rosslyn Nairobi, Somerset Bole Addis Ababa, Ascott Kazanchis Addis Ababa, Ascott Riviera Golf Abidjan, Somerset Almadies Dakar.

The company has also entered Cameroon and Nigeria with the signing of its first property in the capital cities of Yaoundé and Lagos respectively – Citadines City Centre Yaoundé and Citadines PurpleLekki Lagos.

Vincent Miccolis, managing director for the Middle East, Africa, Turkey and India, said: “The Ascott Limited on a group and regional level has persevered through these challenging times through sheer determination, hard work of our passionate teams and the resolute loyalty of our guests, Ascott has achieved several accolades, expanding into existing and new markets. 2022 is laden with opportunities to learn, grow and continue to be the leading serviced apartment brand in the region. I would like to thank all stakeholders including guests for trusting The Ascott Limited as their preferred hospitality destination in the region and globally.”

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