US: Choice Hotels has broken ground on its latest extended stay hotel, the Everhome Suites Atlanta-Newnan in Georgia.
Launched in 2019, Everhome Suites is Choice’s newest extended stay brand and has nearly 30 hotels in the pipeline, with its first location anticipated to open outside of Los Angeles, California this summer.
Scheduled to open next spring, the four-storey, 115-room Everhome Suites Atlanta-Newnan is situated at 61 Diplomat Parkway and will provide guests with easy access to nearby downtown Atlanta as well as the many corporations that have established Newnan as their logistics hub, including Amazon, HelloFresh, PetSmart, Shopify, and Yamaha.
The property will feature studio and one-bedroom apartment-style layouts.
“At Choice, our brand strategy is focused on driving growth across high-value and revenue intense segments for our owners. It’s part of why we launched Everhome Suites to begin with, which allows franchisees to capitalise on the highly sought-after extended stay segment with a brand that offers industry-leading resources and an operating model that is designed to maximize the return on investment,” said Anna Scozzafava, vice president, brand strategy and operations, extended stay, Choice Hotels. “The groundbreaking of the Everhome Suites Atlanta-Newnan not only represents the continued growth of our extended stay portfolio in key markets but underscores our quest to breathe new life into the segment with fresh, modern hotels that both developers and long-term travelers prefer.”
The Everhome Suites Atlanta-Newnan is being developed by Atlanta-based Turnstone Group and will be managed by Sandpiper Hospitality.
“For us, teaming with Choice Hotels to develop one of the first Everhome Suites is a no-brainer after the success we’ve had with WoodSpring Suites. The company has always been a leader in the midscale segment and was among the first to target the unique needs of extended stay guests and developers,” said Chip Johnson, CEO of Turnstone Group. “The Everhome Suites product marries Choice’s decades of midscale experience with a proven extended stay operating model and the modern accommodations long staying guests love. We cannot wait to bring this new hotel to the Atlanta market, so travelers can experience this fantastic new brand.”
