AUSTRALIA: Choice Hotels Asia Pacific has added to its extended stay portfolio with the addition of Quality Apartments Melbourne Central.
Located in the city’s CBD, Quality Apartments Melbourne Central offers 52 one- and two-bedroom apartments over five floors. Guests are close to the free tram system and on the doorstep of Melbourne’s thriving business district.
Choice Hotels Asia Pacific CEO Trent Fraser said: “It’s a home-away-from-home when travelling for business and is the perfect location to extend those stays into the weekend, with CBD shopping, tourist attractions, dining, and entertainment right on your doorstep. Being part of the globally recognised the Quality Hotel brand gives Quality Apartments Melbourne Central the ability to leverage our marketing and distribution channels, and benefit from partnerships that are a struggle to achieve or maintain when you go it alone.”
The Melbourne addition is the fourth partnership between Choice and the hotel management company 1834.
1834 CEO Andrew Bullock said: “We’re seeing huge demand growth, and 1834 is particularly excited to be working in the Melbourne market with Choice Hotels as a franchise partner.”
Choice Hotels first looked at the growth and possibilities in the serviced apartment sector in Australia in 2016.
