US: Hotel franchisor Choice Hotels International has unveiled two new marketing campaigns “Stay in Your Rhythm” and “The WoodSpring Way” to promote its four extended‑stay brands
The “Stay in Your Rhythm” campaign highlights how guests can continue their daily routines using in-apartment kitchens, guest laundry, fitness facilities, and pet-friendly features available across all four brands: Everhome Suites, MainStay Suites, Suburban Studios, and WoodSpring Suites .
Meanwhile, “The WoodSpring Way” focuses on the hospitality and service provided by WoodSpring Suites staff, featuring general managers in cities like Chicago, Denver, Atlanta, and Orlando who work to create a welcoming, home‑like environment for guests.
These campaigns are informed by guest feedback identifying efficiency, cleanliness, value, and flexibility as top priorities during extended stays. They are set to run through the end of 2025 and into 2026, across paid social media, connected TV, digital displays, and online video channels.
WoodSpring Suites has been ranked as the number one economy extended‑stay brand in the 2025 J.D. Power North America Hotel Guest Satisfaction Index Study, achieving the top score across all six evaluated dimensions and earning this recognition for the fourth consecutive year.
Choice Hotels’ extended‑stay network now includes over 550 current locations, 51 under construction, and more than 350 in development covering Everhome Suites, MainStay Suites, Suburban Studios, and WoodSpring Suites.
Highlights:
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Choice Hotels International has launched two marketing campaign “Stay in Your Rhythm” and “The WoodSpring Way” to promote its four extended‑stay brands.
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The “Stay in Your Rhythm” campaign highlights how all brands enable guests to maintain daily routines through in-suite kitchens, fitness facilities, laundry, and pet-friendly services.
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The “WoodSpring Way” campaign showcases hospitality at WoodSpring Suites, featuring general managers in Chicago, Denver, Atlanta, and Orlando creating a welcoming home‑like experience.
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Both campaigns, driven by guest feedback on efficiency, value, flexibility, and cleanliness, will run through the end of 2025 and into 2026 across multiple digital channels.
