US: Hotel management company Crescent Hotels and Resorts has appointed Sherry Serio as SVP sales and marketing.
With more than 20 years’ experience of sales and marketing she will join Latitudes: Lifestyles by Crescent division – a contemporary platform designed for lifestyle hotels and resorts.
Aligned with the Latitudes ethos, Serio will use her extensive experience in industry leadership from Starwood Hotels & Resorts and Aimbridge Hospitality/Interstate Hotels and Resorts. Before joining Crescent, she was SVP of sales and marketing with CSM Corporation.
Serio will use her leadership skills to mentor and develop sales and marketing talent, implement winning strategies, and activate thoughtful partnerships to support the Latitudes portfolio.
Crescent Hotels and Resorts currently operates more than 100 hotels and resorts in 36 states in the US and five provinces in Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Starwood, Hyatt and IHG. Crescent also operates a collection of independent hotels and resorts.
