UK: edyn has announced the acquisition of an NH hotel in West London, which will become a Locke aparthotel.
The acquisition of the NH hotel in London’s Kensington and Chelsea means, once the property is ready, it will be edyn’s sixth Locke in the capital.
Other Locke aparthotels are: Kingsland Locke, Buckle Street Studios by Locke, Locke at Broken Wharf, Leman Locke, and Bermonds Locke.
The acquisition adds further momentum to edyn’s growth in Europe, with new properties under development in Berlin, Zurich, Lisbon, and most recently in Munich, with the opening of Wunderlocke in the city’s Sendling district.
Stephen McCall, CEO at edyn said: “I’m very proud to announce edyn’s first acquisition in West London, underlining our commitment to our dynamic home market as we continue to build our presence across the city and broader Europe with all of our brands. London remains one of Europe’s most desirable destinations, with demand for hotels in June hitting its highest level in almost three years. Locke’s innovative hybrid model, which blends apartment living with high concept design and a range of immersive cultural experiences, has proven its appeal across Europe and this acquisition marks the latest chapter in the brand’s growth story.”
Due to open in June 2023, the Locke aparthotel will offer 121 apartments, ranging from studios to one- and two-bed open-plan living spaces.
The lobby and common areas will have a bar, restaurant, coworking space, meeting areas, and private gardens.
Located on the historic Cromwell Road, the aparthotel is in a neighbourhood rich with cultural diversions and is within walking distance of some of London’s most famous museums, including the Design Museum, the Victoria & Albert, and the Natural History Museum.
The aparthotel is being designed by London-based architects and designers Atelier Ochre, alongside interior design specialists House of Dré.
McCall added: “edyn is perfectly placed to capture the growing demand for this type of hospitality, which has been fuelled by the post-pandemic recovery in travel demand, rising sustainability concerns, and a greater emphasis on the experiential aspects of travel. We are excited for the future and for our continued growth.”
