US: Extended Stay America has announced a new extended stay brand, Extended Stay America Select Suites.
The brand is aimed at value-conscious guests staying, on average, more than 30 nights, and offers more basic services and select amenities with the same apartment-like room design as the flagship Extended Stay America brand.
The new brand will launch with nearly 100 properties, located in 30 states throughout the country.
Greg Juceam, president and CEO, Extended Stay America said: “The addition of the Extended Stay America Select Suites brand to our portfolio will allow our guests and franchisees to select from three different brands at three different price points. By staying true to our core pillars of serving extended stay guests with affordable accommodations, practical amenities, and genuine goodness, this is a win-win for Extended Stay America, our guests and associates, and our franchise stakeholders.”
Extended Stay America Select Suites properties will feature essential amenities in spacious, apartment-like suites. There will be fully equipped kitchens, free wi-fi, pet-friendly rooms, and on-site guest laundry.
Kelly Poling, chief commercial officer, Extended Stay America said: “With the addition of Extended Stay America Select Suites, we’re further strengthening our distribution platform, solidifying it as the most powerful in the industry for meeting the unique needs of extended stay guests.”
At Extended Stay America Select Suites, guests only pay for what they need, and the company says this results in ‘deeper savings and extended value.’ For franchisees, the new brand delivers a value proposition of low costs and financial efficiency.
Mark Williams, managing director, franchise development, Extended Stay America added: “The extended stay segment is experiencing extremely strong fundamentals. Developers, lenders, and many who have focused on the transient or upscale segments are now interested in investing and building in the extended stay segment. The Extended Stay America Select Suites brand will be especially attractive to hoteliers for its low cost and the potential for an attractive return on investment.”
With the addition of the Extended Stay America Select Suites brand, the company now has a portfolio of 760 owned and franchised hotels, comprising close to 85,000 rooms in 45 states – all solely focused on the extended stay segment.
The news comes after the group announced in August it had bought 100 of the extended stay Woodspring Suites.
