Heule joins City Pop to drive Benelux expansion

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Switzerland: Zurich-based serviced apartment provider City Pop has appointed former YAYS CEO Peter Heule as expansion manager.

Heule is tasked with growing the brand, which won the Best Operator 51 to 200 units at the 2021 Serviced Apartment Awards, in the Benelux region.

“With an extensive knowledge of the serviced apartment and traditional hotel sectors Peter is well equipped to strengthen the City Pop’s European footprint and to help us welcome you soon to Amsterdam, The Hague, Rotterdam, Arnhem, Breda, Antwerp, Brussels, Luxembourg, Tilburg, Eindhoven and Nijmegen,” said City Pop in a statement.

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