KSA: AccorHotels has signed an agreement with Saudi conglomerate the Alesayi Group to develop at least 15 new Adagio aparthotels over the next five years.
Five of the Adagio projects have already been agreed upon and will be developed in Jeddah, Riyadh, Madinah and Jizan, with construction of the first hotel expected to start by the end of 2015.
Speaking at the signing ceremony in Jeddah, Jean-Jacques Dessors, COO of AccorHotels Mediterranean, Middle East & Africa, said: “We are delighted to be partnering once again with Alesayi Group, led by Sheikh Mohammed Omar Kassem Alesayi, who shares our vision and commitment to Saudi Arabia. We look forward to developing our Adagio brand with them and extending our long and fruitful relationship. Saudi Arabia is a key market for us in the Middle East, and we are extremely proud to have 50 hotels committed in the Kingdom.”
Sheikh Mohammed Omar Kassem Alesayi, CEO and president of Alesayi Group, a leading Saudi Arabian conglomerate comprising more than 60 companies in 18 countries, added: “It was a natural next step for us to extend our relationship with AccorHotels, and to emphasise our commitment to bring branded hospitality facilities, offering quality we can rely on, to the Kingdom. Accor’s Adagio is already number one in its class and well-known among Saudi travelers to Europe.”
AccorHotels has opened four Adagio aparthotels in the UAE and Qatar to date and has ten others under development in the region.
Dessors concluded: “Since it launched in the region last year, our Adagio brand is proving to be highly popular, and this announcement ensures we are keeping up with demand for more properties in Saudi Arabia.”
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