UK: Adagio has announced two partnership programs with Asmodee and Sniffe and Likkit and W’zis.
The first collaborations will be with family board games’ company Asmodee, which will be offered in the library communal space for guests. Asmodee, which is the biggest board game company in the world, features games such as CATAN, Ticket to Ride, Carcassonne and Pandemic, Noggin, Wheels V Doors and Karen, Dobble and Bananagrams. Specialised Games Nights with Asmodee Games Demonstrators will take place along the year at Adagio aparthotels in the UK. The games will be available in properties in London, Glasgow, Edinburgh, Liverpool and Birmingham. The initiative is also supported by a social media campaign and a £50,000 radio advertising schedule.
The second partnership, which will be trialled in London, is with Sniffe & Likkit and W’zis a top dog grooming and dog treats specialists. Pets staying with their parents in the apartments will be able to choose from a number of products from the shop including “doggie spa products” like Paw Balm, Cleansers, and Doggie Cologne and a host of “grab and go” treats.
Damien Lerchundi, area general manager UK and Ireland, said: “Guest at Adagio are part of our family and as such we want to make their stay a memorable and rich experience. Part of that means great fun and interaction and, of course, for our doggie friends, some treats and pampering normally reserved for their owners. We believe these new and added value initiatives will be extremely popular and we are excited about the partnership already secured and those to come.”
The company plans to announce six more partnerships this year.
