Middle East: Corporate accommodation platform AltoVita has appointed Nada Zrikem as director of client partnerships for the Middle East.
Zrikem brings a decade of luxury hospitality sales experience to the role, having previously worked with brands such as JW Marriott and Ritz-Carlton.
A Moroccan national, she relocated to Dubai more than 10 years ago after graduating from hospitality school in Switzerland.
At AltoVita, Zrikem will be responsible for expanding into new territories across the Middle East and driving demand from the region.
Zrikem said: “The region’s growing need for foreign talent, combined with international interest in investment and expansion, suggests an increased demand for extended stays and comprehensive support for employee relocations. Companies will likely require robust assistance with local knowledge in managing these moves efficiently.
“AltoVita stands out in the Middle Eastern market due to its unique blend of extensive global reach and cutting-edge technology. AltoVita ensures a broad selection of vetted accommodations tailored to client needs and with proprietary APIs, streamline the booking process, providing seamless integration and real-time inventory access, which is crucial in the fast-paced Middle Eastern market.
“Additionally, AltoVita’s commitment to a human-centric approach includes dedicated 24/7 guest support, offering personalised assistance and enhancing the overall experience. The combination of advanced technology with a strong focus on human support and customisable solutions makes AltoVita particularly well-suited to meet the diverse demands of the region,” she added.
