UK: Apple Apartments has launched Lifestyle, a club which offers members exclusive services via a range of partners.
Gold Apple member status is free and open to everyone who registers. Black Apple member status will be by invitation only.
The concept will enable each Gold Apple member access to an online portal with special offers from an established network of partners. Members can expect packages, privileges, preferential rates and bespoke services from partners including Addison Lee, AirPortr, Ascot Hospitality, ME Hotel Radio Rooftop, Perfect 10, Sincura Group, Smith & Wollensky and Wyndham Hotel Group, among others.
Apple Apartments says its guests require “a more linked up lifestyle service, beyond just accommodation, and thus Apple Lifestyle was born”.
Billy Cowe, founder and CEO of Apple Apartments, said: “We have listened to our guests and recognise that there is a demand for more comprehensive, linked up lifestyle service, in addition to luxury accommodation. Unlike other hospitality brands we are able to offer this exclusive access free to all Gold Apple members. Our ambition is to continue delivering value, allowing our guests precious time to enjoy the very best life has to offer. We believe this is what sets us apart from the competition”
Throughout December’s launch, everyone who registers to join Lifestyle will automatically be entered into a prize draw, for their chance to win prizes, including:
• A luxury stay for two at Apple Apartments Strand including a three-course dinner and live music at Smith & Wollensky, followed by a champagne reception while watching the NYE fireworks from the roof top terrace of the Adelphi Building.
• Perfect10 Black Label Hamper containing Black Label Annual Membership, treatment of your choice, luxury dressing gown, slippers, Connock London room fragrance and Natura Bisse diamond glow mask.
www.apple-apartments.com/lifestyle</p
