UK: The Ascott Limited’s (Ascott) The Crest Collection is set to expand in Singapore, France, China, and Vietnam.
Ascott has secured more than 1,058 units across eight properties under The Crest Collection. The company has properties under the brand in places such as Jakarta, Bangkok, Tokyo, Osaka and London.
The Riverside Hotel Robertson Quay in Singapore will be rebranded as The Robertson House by The Crest Collection and in China, the new refurbished site will be called Yuexiu Hotel Guangzhou by The Crest Collection. Citadines Saint-Germain-des-Prés Paris will also be renovated to match the city’s history, which will begin in 2024.
Ms Tan Bee Leng, Ascott’s managing director for brand and marketing, said: “No two properties or stay experiences will be the same. The Crest Collection brand meets the growing demand for one-of-a-kind experiential stays and allows our guests to immerse themselves in the history and culture of the destination. Leveraging each property’s unique heritage and story, expressed through the detailed design of the property’s elegant suites and amenities, bespoke programmes, as well as impeccable service, guests can journey back in time for a hospitality experience like no other. Our four operating properties in France under The Crest Collection currently enjoy a strong average occupancy of over 80%. We are confident that the new properties under The Crest Collection will continue to inspire and create indelible memories for our guests to relive time and time again.”
