Qatar: Ascott has entered into an agreement with Al Majed Hotel Management for the Somerset Al Mansoura Doha, set to open in Qatar’s capital in Q4 2021.
The property will be Ascott’s second in the country and will operate as a franchised property, in partnership with Al Majed Group Holding, a family business established in 1943.
Vincent Miccolis, Ascott’s regional general manager for the Middle East, Africa, Turkey and India, said: “We are delighted to sign the franchise agreement with Al Majed Hotel Management WLL, to develop Somerset Al Mansoura Doha in one of the city’s most prominent central districts. Doha is a modern and thriving city with rapidly developing infrastructure and progressive architecture, and we are confident that this new property – under our award-winning Somerset brand of serviced apartments – will provide exclusive extended-stay offerings for business and leisure travellers.”
The property will comprise 158 keys, including 59 two-bedroom and 99 one-bedroom units, across a total built-up area of 29,344 square metres. Each room is equipped separate living and dining areas, and kitchenettes. The seven-storey new-build property is designed to look like a boat when viewed from the top.
Al Majed Group Holding CFO and VPA, Jacob V Jacob, said: “We are honoured to sign the franchise agreement with one of the leading international lodging owner-operators, to develop Somerset Al Mansoura in Doha. Ascott is a reputed global brand and our association will ensure that Somerset Al Mansoura offers the best of serviced apartments in the country. Located in the heart of Doha, Somerset Al Mansoura serviced apartments are designed to provide the utmost in comfort and convenience with a range of leisure and recreation facilities. We are sure that guests will experience the true essence of Qatari hospitality blended perfectly with Ascott authenticity at Somerset Al Mansoura in Doha.”
