US: At its 2019 US convention, Best Western Hotels & Resorts (BWHR) has announced the launch of the SureStay Studio brand.
The company says SureStay Studio was created to respond to the needs of both travellers and hotel developers and will be positioned in the premium-economy extended stay segment.
BW president and CEO David Kong said: “SureStay Studio solidifies BWHR as a global leader in the economy and premium-economy segments. In a short span of time, SureStay Hotel Group has experienced tremendous growth around the world, and we are confident that SureStay Studio will further bolster this already successful portfolio of hotels.”
Launched in October 2016, SureStay Hotel Group has more than 260 properties globally.
“SureStay Hotel Group is the perfect home for a premium-economy extended-stay brand, and the launch of SureStay Studio comes at a critical time,” said Brad LeBlanc, senior vice president and chief development officer of BWHR. “The economy extended-stay segment is hot right now! As one of the most profitable segments in the industry, we’re seeing growing demand from both developers and travellers. SureStay Studio is a value-engineered prototype offering developers strong ROI. And guests won’t be disappointed either, with the superior service and amenities travellers have come to trust from the Best Western brand.”
SureStay Studio is launching with a prototype for new construction, and conversion opportunities will also be available.
