UK: Tech-enabled hospitality operator Bob W has launched its sixth property in London, an aparthotel near St Paul’s Cathedral.
Bob W St Paul’s is housed within a mid-20th century building on Watling Street and a Neo-Georgian building on Groveland Court.
It features a range of studio, one and two-bedroom apartments, and guests are supported by the Bob W digital front desk and app.
Guests will also have access to Bob W’s ‘marketplace’ which connects guests to local cafes, gyms and facilities.
Niko Karstikko, co-founder CEO of Bob W, said: “The launch of this property not only solidifies our position as leaders in the tech-driven, immersive hospitality sector but also underscores our commitment to strategic urban expansion. Our emphasis on incorporating custom technology, local design, and eco-friendly practices into each property reflects our mission to revolutionise hospitality for today’s travellers.”
He added: “Our growth, backed by our investors and the trust of our guests, fuels our ambition to become Europe’s most beloved hospitality brand. By offering a smarter, sustainable alternative to traditional accommodation, we’re not just expanding our portfolio, we’re also contributing to the evolution of the hospitality industry.”
Bob W first revealed its entry into the UK market in 2021, with a new-build site in Whitechapel, London.
