KSA: Choice Hotels will open extended stay properties in Jeddah and Riyadh later this year.
Choice Hotels Europe has rebranded as Choice Hotels EMEA and will open at least 10 properties in the Saudi Arabia through a master license agreement with Seera Hospitality, a fully owned subsidiary of Seera Holding Group.
The first three properties — Clarion Jeddah Airport, Comfort King Road Jeddah and Comfort Olaya Riyadh — are due to open at the end of this year and are available to pre-book now.
The Comfort King Road, with 125 extended-stay suites, is located in close proximity to the Jeddah Corniche, Jeddah International Airport and the Madinah Road.
The Comfort Olaya Riyadh is located in Olaya, in the city’s central business district near the Kingdom Tower. The hotel has 97 extended-stay suites, as well as a rooftop lounge with views of the Riyadh skyline.
“I’m excited to continue this master license agreement in Saudi Arabia and welcoming Seera group and the forthcoming properties to our portfolio,” said Choice Hotels EMEA CEO Jonathan Mills. “With these openings, we reposition our division as Choice Hotels EMEA, further supporting our growth strategy and focus on investing in our business for our stakeholders.”
“We are the only global hotel company to enter the Middle East market through Saudi Arabia, a country placing a substantive focus on developing travel and tourism,” he added. “By entering the region together with a strong hospitality group, we strive to increase Choice Hotels footprint in the region. We have been focused on this approach for some time, so I am pleased to be continuing this agreement today. I look forward to the first properties opening within the third quarter of this year and am sure our guests will be excited by their offerings,” he added.
Majed Alnefaie, CEO, Seera Group, said: “Saudi Arabia is recording transformational growth through path-breaking initiatives, including a focus on strengthening the entire tourism sector. Together with Choice Hotels EMEA, we aim to set new standards in the Middle East hospitality sector. Across our portfolio of travel brands, Seera Group has several platforms to promote travel and tourism to achieve the Kingdom’s vision and this agreement continues to be a great step towards realising that vision.”
