USA: Extended Stay America has entered into an agreement with Bask Development for eight new Premier Suites in Florida.
Extended Stay America Premier Suites comprises both new constructions as well as renovated properties with equipped kitchens, apartment-style layouts and onsite guest laundry. The company currently has 36 premier suites operating all over the United States.
Mark Williams, managing director, franchise development at Extended Stay America, said: “Franchising continues to play a large part in Extended Stay America’s development strategy, and we look forward to working with all of our current and prospective owners to continue growing all of our brands throughout the United States.”
Bask Development is a real estate development and investment company based in Chicago. With a focus on hotels, Bask is a vertically integrated organization with in-house development, construction, management and finance capabilities. Bask operates throughout the United States, with 30 hotels under management and six under construction.
Bimal Doshi, managing partner at Bask Development said: “It is no secret that Florida is performing exceptionally well, with a robust tourism sector and growing population fueling a need for additional lodging accommodations. The extended-stay segment was tried, tested, and thrived during COVID and continues to deliver superior return on investment. Extended Stay America provides an exceptional value and uncompromising experience for consumers by providing long-term, flexible accommodations. As we mobilize our experienced, seasoned team and leverage our technology platform, we anticipate our investment in the extended segment to continue to grow.”
