Qatar: Accor is set to open the Middle East’s first Swissôtel combined hotel, serviced apartment and branded residential project.
The property will occupy two mixed-use towers in Qatar and is billed as the brand’s regional flagship.
Accor has signed an agreement with Qatar Industrial Manufacturing Company (QIMC) to manage the Swissôtel Doha Corniche Park Towers Hotel and Residences, a development comprising a 350-key five-star hotel and 121 branded residences, all offering views of the Arabian Gulf and city old town.
Set to open in 2022, the project will be located in the capital’s West Bay, close to major commercial, government, corporate and leisure districts and within walking distance of West Bay QIC Metro Station.
With the Doha Exhibition & Convention Centre, World Trade Centre and cultural, historical and retail attractions in proximity and the Lusail City mega-development that will host the FIFA World Cup 2022 also nearby, the property will appeal to a range of corporate, leisure and long-stay guests, as well as residents seeking business, leisure and dining facilities.
“Our collaboration with Qatar Industrial Manufacturing Company (QIMC) provides us with a remarkable opportunity to showcase Swissôtel’s true potential in the Middle East, delivering a one-of-a-kind project that will become the brand’s regional flagship,” said Mark Willis, CEO, Accor Middle East and Africa. “By combining hotel, serviced apartment and residential accommodation under this premium brand for the first time, we are meeting fast-growing demand for exceptional long- and short-stay accommodation, complemented by five-star facilities and services, while bolstering Accor’s presence in Qatar.”
Abdulrahman Abdulla Al-Ansari, CEO of QIMC, said: “With its iconic architecture, sought-after location and unique concept, Swissôtel Doha Corniche Park Towers Hotel & Residences bears all the fundamentals of a pioneering development. Introducing a new dimension to Qatar’s hotel and residential markets, it will set the benchmark for mixed-use projects combining hospitality, residential and commercial components in one dramatic vertical space.”
Swissôtel Doha Corniche Park Towers Hotel & Residences will feature 200 guest rooms, including more than 60 suites, as well as 150 serviced apartments comprising studios and one- and two-bedroom units ranging in size from 38 to 143 square metres
The project will introduce the first Swissôtel branded residences to the region with 121 one-, two- and three-bedroom apartments to be sold to individual purchasers.
