Japan: Frasers Hospitality has opened the 224-unit Fraser Suites Akasaka in Tokyo.
The 22-storey serviced residence is located near major transportation hubs, foreign embassies, the Tokyo Broadcasting System (TBS) Television and is surrounded by major local and multinational corporations. It offers a range of studios and one-bedroom apartments, ranging in size from 32 to 60 square metres. Amenities include a restaurant, a 24/7 gym, a golf simulator and The Retreat, a space for work and relaxation that comes with massage chairs.
CEO of Frasers Hospitality Koh Teck Chuan said: “With domestic travel demand picking up, and discussions for travel bubbles underway4, the opening of this property in Tokyo is a harbinger for travel recovery. Over the past few months, there has been a lot of conversation about how travel will look post COVID-19, and we’ve used the opportunity to redefine and adopt new hospitality standards to ensure the safety and well-being of all our guests and employees.”
A recent survey of Fraser World members to gauge travel sentiments post-COVID-19 found that 74 per cent of leisure travellers would prefer to stay at serviced apartments. This underscores the benefits of serviced apartments for both international and domestic travellers. Besides flexibility and privacy, serviced apartments offer amenities and modern conveniences within the comfort of their own apartment.
“With our commitment to #FraserCares underpinning everything we do, the property offers the perfect accommodation for business and leisure travellers looking to resume travel in Japan,” Koh Teck Chuan added.
Huang Meilin, general manager of Fraser Suites Akasaka, said: “Fraser Suites Akasaka has adopted heightened measures, including the availability of hand sanitiser in common public areas, access to masks for all guests, as well as increased cleaning and disinfection of high contact points within apartments. In addition, we are keeping pace with changes in travel advisories and amending policies accordingly, as well as extending flexibility on bookings where needed. We would like to assure guests that we are doing all we can to ensure peace of mind while continuing to provide the same quality and thoughtful service.”
Interior design firm Hirsch-Bedner Associates took inspiration from Japanese culture and the surrounding premier district of Akasaka when designing the property. Guests are greeted by an intricate traditional Kumiko woodworking art piece in the lobby and will be immersed in the local culture as thoughtful design elements of prints and colours inspired by traditional costumes are interspersed throughout the property. It also reflects the landscape and scenery of the beautiful four seasons, and Akasaka’s hilltop location (Akasaka means “red slope”).
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