US: The Global Business Travel Association (GBTA) has launched a global campaign to promote the business travel sector.
The campaign, called ‘Ready. Safe. Travel.’ aims to “grow public awareness of the economic necessity of a thriving business travel industry” and says the sector contributes US$1.45 trillion in activity to the world’s economy every year.
The three-pronged advocacy and awareness campaign focuses on:
• Ready. Pushing government leaders to put in place necessary safety measures and the resources to save jobs and get back on the road to travel;
• Safe. Providing member education and training to ensure a safe return to travel;
• Travel. Telling the story of the value of business travel to the world economy.
GBTA interim executive director Dave Hilfman said: “This is an extraordinary moment in the history of business travel. Ready. Safe. Travel. is rallying our 9,000 members, industry partners, and global thought leaders around the value of this industry, which creates millions of jobs worldwide and more than $1.45 trillion in annual economic activity. The campaign is providing sharable collateral to engage others in advocating and educating around the mission of bringing business travel back safely and responsibly. With Ready. Safe. Travel. all of us together can help this industry get back on its feet physically and psychologically.”
