US: Hilton Worldwide has announced plans to merge three of its extended stay brands to create the All Suites collection.
Under the initiative, Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton will be combined under the new single brand, creating a new portfolio of more than 600 all-suite hotels across the Americas.
Between them, the three brands to be merged comprise nearly 15 per cent of the company’s current inventory and almost 20 per cent of its pipeline, in terms of rooms.
The new brand will be overseen by Bill Duncan, global head, All Suites brands. Duncan has more than 25 years of experience with Hilton, most recently serving as global head of Homewood Suites by Hilton and Home2 Suites by Hilton.
“Leading this evolving group of All Suite hotels, there is great opportunity to take the success of the Embassy, Homewood and Home2 Suites brands to the next level as they continue their global growth. As the first hospitality company to take an integrated approach to managing suite-style brands, we are transforming the All Suites category to provide a more intuitive offering for owners, as well as our guests from around the world who look to us as their home away from home,” said Duncan.
The upscale Embassy Suites by Hilton brand has more than 220 locations in the US, Canada and Latin America, all featuring two-room suites, while Homewood Suites by Hilton – the largest of the three brands – includes more than 300 upscale suite properties in the US, Canada and Mexico. Both Embassy Suites and Homewood Suites were acquired by Hilton in 1999 as part of the company’s purchase of Promus Hotel Corporation.
Home2 Suites is the newest of the three brands – launched in 2009 – and offers approximately 90 midscale suite properties.
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