The Americas: Hyatt Hotels Corporation has launched an extended-stay brand Hyatt Studios, marking its first upper-midscale brand in the region.
Construction is expected to begin in 2023 with multiple developers signing letters of interest for more than 100 Hyatt Studios. Dan Henson, who has served as strategic advisor throughout the conception, will lead the new brand.
All guest rooms will have kitchens with a convection microwave. Guests will also have access to other amenities such as a complimentary grab-and-go breakfast and a 24-hour market with snacks, ready-made meals and pantry supplies.
Amy Weinberg, Hyatt’s senior vice president of brand, loyalty and data, said: “Amidst a sea of interchangeable extended-stay competitors, Hyatt Studios hotels will transcend dated notions of value-driven compromise by inviting guests to enjoy both the coziness of a studio apartment and the positive energy of being in a creative studio”.
Jim Chu, chief growth officer at Hyatt, said: “We are proud to launch the Hyatt Studios brand and bring the high-quality experience and level of care promised by the Hyatt brand to smaller markets and submarkets where we don’t have Hyatt hotels.
“We identified a white space for Hyatt, creating a compelling opportunity to significantly accelerate our industry-leading net rooms growth, care for World of Hyatt members on more stay occasions and introduce World of Hyatt to new guests in a new segment which we expect will drive increased direct bookings for all properties across the Hyatt portfolio.”
The first Hyatt Studios property is set to open by 2024. The brand will join the Hyatt Place, Hyatt House and Caption by Hyatt in the select service category.
