Jumeirah to launch Dubai serviced apartments under new Venu brand

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UAE: Jumeirah has announced plans to open the 300-room Venu Bluewaters Island Hotel with 119 serviced apartments branded as Venu Living.

The apartments are expected to open in 2017 on Bluewaters Island, which will host retail, residential, hospitality and entertainment zones. Developed by Meraas Holding, Bluewaters is located off the Jumeirah Beach Residence coastline.

Jumeirah Group president and CEO Gerald Lawless said: “Meraas Holding is a respected developer with a bold vision and we are proud to bring our unique hotel experience to Bluewaters Island. Our partnership is strengthened by the synergies between the Jumeirah Group and Meraas, not least for exceptional quality and innovation, and we look forward to working together. Opening our first lifestyle Venu hotel is a significant milestone for the Jumeirah Group and an exciting achievement towards our goals for expansion.”

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