Saudi Arabia: Investment firm Kerten Hospitality will open its upscale serviced apartment brand House Residence within the Oxagon development in Saudi Arabia.
The deal includes 200 serviced apartments which will launch in 2025 in the centre of Oxagon’s residential community.
Oxagon, developed by NEOM, is set to be the “world’s largest floating structure”. Powered by renewable energy, the city will include offices, sports facilities, next-gen mobility solutions, hospitality and retail concepts, and residential accommodation.
Marloes Knippenberg, CEO of Kerten Hospitality, said: “We are envisioning a transformation in the concept of living. The House Residence in NEOM’s Oxagon is more than just a project – it’s a statement of intent to catalyse the evolution of our habitats, foster thriving communities, and redefine the human experience.
“Our alliance with NEOM at Oxagon marks a crucial step as we contribute to the extraordinary transformation of Saudi Arabia. As the nation unfolds its tourism potential, we stand on the brink of a new era of global exposure. NEOM is set to be the beacon guiding this transformative tide, and our aim is to anchor the vibrant communities being built in Oxagon.”
Vishal Wanchoo, CEO of Oxagon added: “One of the many reasons we’re excited about working with Kerten Hospitality is the way they interact and work with local talent and entrepreneurs to curate experiences and innovations tailored to our future residents. We feel that The House Residence concept embodies the neighbourhood atmosphere and lifestyle from the integration of F&B to advanced technologies, that’s core to the mixed-use residential communities we’re building here at Oxagon.”
Chris Newman, executive director, NEOM Hotel Development, said: “The concept of successfully combining traditional hotel stays with a longer residential component is exemplified in Kerten Hospitality’s portfolio. And this approach, when underpinned by the group’s stellar reputation for delivering service that is unmatched both in quality and warmth, perfectly aligns with the target audience for Oxagon, many of whom will be seeking an experience that captures the spirit of community living.”
In May 2023, the Ireland-based Kerten Hospitality Group announced ‘The Collective’ in Saudi Arabia – an initiative which will see the launch of several projects from Kerten across Saudi Arabia, representing a combined investment of SAR 1.5 billion.
